HARAMBEE

Harambee Youth Employment Accelerator is a non-profit social enterprise that is challenging the narrative of youth unemployment in South Africa. It is one of SA’s largest youth platforms with over 3 million beneficiaries. Here’s a snapshot of their impact in SA:

Harambee approached me in 2023 to support them in establishing a community of storytellers within their organisation. Given the size of their network, they hold immense potential to influence the story of youth unemployment in SA, and they wanted to develop that potential by training some key staff members in storytelling skills.

I consulted with them to train 17 of their employees, focusing primarily on practical skills by pairing them with industry professionals to create content that will also benefit the organisation.

The storytelling learning journey was very educational. It has transformed me into a great content creator, and I am loving it. I feel very confident now as a storyteller and with the equipment I need to create content. I even guide others on how to create great content no matter what equipment they use.

- Dikeledi Kganyago

These are just a few examples of one project. Together we produced a series of videos for their SA Youth platform to support the millions of work-seekers as they prepare for job interviews.

As a youth platform, they need to experiment with different formats, styles etc. to test what types of stories resonate best with their audience. So we paired their newly trained staff members with Joburg based filmmaker, Melusi Mthembu to produce a short video that can motivate young work-seekers that are getting ready for their job interviews.

If you would like to explore how your organisation can build a community of storytellers to boost your content creation, set up a short call with me using the link below.