Strategic comms for social impact
Communications Specialist
I help non-profit, philanthropic and social impact organisations communicate complex work in clear, compelling and accessible ways.
My work combines communications strategy, narrative development, digital marketing, content strategy and multimedia storytelling to help organisations strengthen their voice, visibility and influence.
Schedule Appointment
Set up a short call with me to explore how I can support your work.
Testimonials
“Odie is a rare gem, and an absolute treat to work with. He is a highly skilled and authentic impact storyteller. The work that he contributed to and delivered for our organisation ranged from strategic input for setting up a content creation and story-telling facility, up-skilling and mentoring story tellers in the organisation, delivering high quality video content and contributing to a working groups in the organisation, defining our approach to story telling as an organisation. All Odie’s projects were a great success”
“It’s always a pleasure working with Odendaal as his expertise and passion for social cause work comes through clearly in everything he produces. From concept to final product, he works closely with us as clients to ensure quality content everytime”
check out an example of my work
What I help with
Communications strategy, narrative development, research translation, digital communications, multimedia storytelling, learning content.
Who I work with
Non-profits, foundations, research teams, advocacy organisations, social enterprises and civil society networks.
Why work with me
More than a decade in social impact communications
Former NGO leadership experience
Strategy and execution
Strong multimedia background
Experience translating complex work for public audiences
Experience
I have over 13 years of experience helping non-profits, foundations and social impact organisations communicate their work more clearly, strategically and effectively. My work has taken me across different sectors and countries, including early childhood education in the USA and Nigeria, social innovation in India, and youth development, education and violence prevention in South Africa.
Across these contexts, I have helped organisations translate complex programme work, research, learning and impact into communications that are accessible, engaging and useful to the audiences they need to reach.
I also spent four years in a leadership role at an NGO, which gave me first-hand insight into how non-profit organisations function, from strategy and operations to team management, funding pressures and stakeholder relationships. This experience shapes the way I approach communications in the sector: not just as storytelling, but as a practical tool for building understanding, trust, visibility and impact.
Explore my Communications Case Studies
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My Approach
MY NAME IS odendaal
I’m a communications specialist and creative strategist working with organisations in the social impact sector.
I take a human-centred approach to communications, beginning with a deep understanding of the organisation, its audiences, its context, and the people it aims to serve. From there, I help clarify the message, shape the strategy, and develop content that makes complex programme, research or policy work more accessible and engaging.
My background in content creation allows me to move between strategy and execution. I can support the planning, messaging and digital communications work, while also producing the content needed to bring those ideas to life. Using agile project management tools and collaborative processes, I aim to deliver work that is clear, practical, thoughtful and aligned with organisational goals.
My focus is on helping social impact organisations communicate more effectively, build trust with their audiences, and strengthen the visibility and influence of their work.